KAREN BETTS
BEAUTY WITHOUT OCCASION
The boujee candle? Light it. The silk outfit still with tags on? Wear it. The expensive fragrance you ration? Drench yourself in it. Life’s too flippin’ short to be saving things for best – and Karen Betts doesn’t wait for an occasion.
FROM HD BROWS AND LVL TO THE KB PEN
The next chapter in Karen Betts’ beauty story
When she started out, Karen Betts faced a career choice: bend to the industry or stay true to her principles. No prizes for guessing which way she went. In fact, she went one better – she made the industry bend instead, with two of the most copied professional beauty techniques to her name. Thirty years of clinical excellence, accreditations, and groundbreaking brands later, she’s never looked back. Forward, though? Always. She’s never been one for waiting.
In 2026, she launched the KB Pen. A luxury, customisable beauty tool for the eyes, lips, and brows, with refillable cartridges in a range of pigmented shades, housed in an heirloom-quality, stainless steel case. But it’s so much more than a pen. It redefines what luxury beauty looks like, replacing saving things for best with using the good stuff now. Coffee queue. Dog walk. Bus stop. Whenever. It’s the exceptional every day. And that’s Beauty Without Occasion.
