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Karen Betts is the OG pigment guru, with three decades in beauty and two of its most copied techniques to her name: HD Brows and LVL. She’s built her career on doing things her way, making up thousands of faces worldwide and winning the regional final of EY Entrepreneur of the Year award in 2021. She’s the woman who’ll tell you straight: saving things for best is a waste of beautiful things.

Karen Betts, the beauty brand, is the product of three decades of professional colour expertise, poured into tools designed for everyday use.

‘Beauty Without Occasion’ is our challenge to the beauty industry’s unspoken rules, the ones that make a random Tuesday feel unworthy of the good stuff. It means wearing the expensive perfume to the supermarket, lighting your favourite candle on a Wednesday, and reaching for the KB Pen whilst you wait for your morning coffee. Ordinary days deserve luxury just as much as the extraordinary ones. That’s Beauty Without Occasion.

JFUI is our rallying cry. We don’t spell it out. If you’re in the room, you know. It’s less slogan, more attitude: the antidote to waiting for the right moment, the right occasion, or permission you never needed. It’s Karen Betts in four letters.

After 30 years pioneering in professional beauty, Karen wanted to put that expertise directly into your hands. The KB Pen is the result: one luxury tool  saved for best, made to be used every single day.

The KB Pen is the world’s first luxury, customisable beauty tool for the eyes, lips and brows. One heirloom-quality case, interchangeable refillable cartridges, and a range of wearable shades. Built to last, built to be used, and built to make someone grab you in the supermarket and go, wait, what IS that?

Eyes, lips and brows, all from one pen, thanks to the interchangeable cartridge system. The Velvet Eye Pencil delivers high-pigment definition and smoky drama. The Velvet Lip Pencil sculpts and colours with a creamy velvet-matte finish. The Precision Brow Pencil creates hyper-realistic, hair-like strokes for full, defined brows. Swap between them in seconds.

Most beauty tools are either luxury (and feel too precious to use) or functional (and feel like a downgrade). The KB Pen is neither. It’s engineered with the same luxury-grade hardware coating as a fine watch, designed for daily use, not just display. The interchangeable system means you never have to replace the case; you keep it forever and rotate your colours. Three decades of professional colour expertise sit in every formula. Nothing else does all of this.

Both. The formulas glide on effortlessly, so you don’t need to be an expert. You just need to use it. 

The CNC-lathed casing features evenly spaced circular grooves that form our signature texture, with a dedicated space for the KB monogram. Designed for customisation, it offers nine hardware combinations, with components crafted in PVD-coated stainless steel. It’s the same luxury-grade finish used in fine watchmaking, available in three jewellery-like shades. Built to be used daily and made to last decades.

Yes. Personalisation is available, allowing you to choose a hardware colour combination that reflects your personal style.

Yes. We’re confident the KB Pen will see you through years of use. But just in case, the hardware is covered by a two-year warranty from the date of purchase. 

Simple. When your cartridge runs out, you swap it for a new one. Twist out the old. Twist in your replacement. The case stays with you, and the cartridges change.

Completely. Each cartridge is a fresh, fully sealed product. The swap is clean and quick, and requires no contact with the product itself.

Yes, and that’s the whole point. One case, interchangeable cartridges, swap between eyes, lips and brows whenever you like. Coffee queue calls for a lip? Easy. Touch up your brows at your desk? Done. The KB Pen keeps up.

Replacement cartridges are exclusively available at karenbetts.com

Keeping the case and replacing only the cartridge means less packaging with every refill. It’s a more sustainable way to do beauty, and it doesn’t cost you an ounce of luxury.

It depends on the formula and how often you use it. But each one holds the same amount of product as a traditional gel pencil, in roughly half the size.

Our shades are carefully selected for real life. Lip shades include: Nowhere To Be (muted rose nude), Wednesday Feeling (warm everyday nude), Tags Off (bold classic red), JFUI (our signature rose red), and eight more. Eye shades include: Just Wing It (deep matte black), Smoulder Anyway (smoky grey), Open The Truffles (chocolatey brown), and Green Light (matte emerald). Brow shades include: Coffee Queue, Always Right and Fair Point, covering dark brunette to blonde and silver brow hair.

There are three shades to choose from. Coffee Queue is a cool dark brown for deep brunette, chestnut, or black hair. Always Right is a neutral brown for light to medium brunette hair. Never Ordinary is a cool ash tone for blonde or silver hair. Between shades? Go lighter. You can always build.

Yes. Developed with specialist manufacturers in Italy and Korea and shaped by Karen’s extensive pigment expertise, each formula is designed for exceptional colour payoff and an effortless glide.

If you have specific sensitivities or allergies, we’d recommend checking the ingredient list before use. If you have any concerns, just contact us at theteam@karenbetts.com

Yes. Seasonal colour edits and limited drops are coming soon.

Start by brushing your brows up and out with a spoolie. Then, starting at the inner corner, use light flicking motions to draw hair-like strokes in the direction your brows grow. Build shape and fullness toward the tail. Keep it soft, keep it believable. The ultra-fine V-shaped tip does the work.

For wings: map a line from the lower lash line toward the temple, connect it back to the lid, and fill in the triangle. For smoke: trace along the upper lash line, smudge upwards and outwards with a brush or sponge tip, then repeat to take it from subtle to scandalous.

For clean and precise: starting at the cupid’s bow, trace the natural upper lip line, mirror on the lower lip, then fill in for a full-lip base, or leave it lined. For soft and diffused: trace the lip line, blur inward with a fingertip or lip brush, and build for depth or blend for that just-bitten finish.

Yes – that’s exactly what it’s for. No rationing, no saving for best. Coffee queue, dog walk, bus stop, whenever. The formulas are longwear and the case is built to last a lifetime. Use it daily, love it daily.

Yes. The KB Pen is designed for real life, including airports, hotel bathrooms, and touch-ups in the back of a taxi. It’s compact, secure, and built for wherever you’re going.

One of the best. The case is covetable, heirloom-quality, and beautifully made – the kind of gift someone keeps and uses for years.

Exclusively at karenbetts.com

The complete KB Pen system: one cap, one barrel (that’s your pen) and one cartridge, plus a branded pouch to store and polish your case.

Our full return policy can be found here: Refund policy – Karen Betts Beauty